As a sustainable employment opportunity, Karoo Catch specifically focusses on offering young rural women, a hugely under-developed sector of our population, the opportunity to gain knowledge and skills, thereby providing security of income for these rural families. In addition to the positive and tangible impacts on the livelihoods and economic standing of our people, they have gained a sense of purpose and personal fulfilment and become self-reliant and empowered members of the community. In turn, this has already led to a decrease in poverty, with improved education and general health, thus making an enormous contribution to strengthening the economic and social fabric of the local community.